Why you Should Hire a Professional Real Estate Photographer

September 08, 2021  •  Leave a Comment

With significant technological advancements, it is no surprise that we have gradually moved into a digitized world. The real estate industry is no exception, as digital photography has found its way inside. It has become vital for any real estate property to have exquisite photos taken by a professional that captures the space's essence. 

High-quality Portfolio 

According to statistical analysis, houses with multiple images tend to have a shorter life on real estate listings. A property with a single image lasts about 70 days, whereas a portfolio containing more than 20 images lasts as long as 32 days. About 72.2% of the time, high-quality photos can help realtors win more offers for their listings. (Contributor, 2020)

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Professional Techniques 

The photographer will utilize professional equipment, reflecting your real estate property in a way a mobile phone camera cannot. High-quality equipment like drones, wide-angle lenses, etc., can produce unique and attractive pictures of your property. The more in touch you will be with technology, the better branding for your business. Properties with professional photographs and aerial imaging sell 68% faster than properties with sub-par visuals. (Hoak, 2012)

Perfect Angles

A perfectly angled shot of the property in company with its local landscape will make the real estate property look majestic. Images can be taken both in the daytime and at night to accentuate the look more appealing to clients. Properties with astounding visuals get 61% more views and are quickly sold. (Herlife Magazine August, 2017)

Cost-Effectiveness 

Hiring a professional photographer will allow you to be more efficient in your marketing strategies as it cuts processing and editing images off your to-do list. The photographer will manage most of the image processing while you deal with other aspects of marketing. Other than that, it will build a professional outlook of your real estate page in the long term.

Social Media Edge

Furthermore, the photos taken by the professional photographer will have some aesthetic sense, which can be put on accounts on social media to boost sales. A social media presence coupled with such a professional photo and video portfolio will increase assistance in deals.

In conclusion, yes, it is worth the extra time and investment to hire a professional photographer to help realtors close on listings faster and build up their portfolio to potential new clients. 

 

References: 

https://retipster.com/ignore-professional-photography-real-estate-investing/

https://www.wsj.com/articles/SB10000872396390444812704577605310134435428

https://editiondigital.net/publication/?i=427314&article_id=2843759

 


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